EnsuranceDNA

Project success, ensured

The Complete Application Implementation Suite

AI-automated tools and a full AI-assisted development workbench

No products or data are ever sold. Our services are paid only if you're pleased.

This is not another app. It is a proven method and an automated process that ensure your project succeeds, run on easy-to-use, advanced AI-enabled apps and tools, with the data at every step to give you the best opportunity at the best value.

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Zero

Risk

You pay for our time only when you are pleased with it. You decide whether it was worth it.

Cost for the tools

No license fees and no per-seat charges. The method, the process and the tools come with the engagement.

Any

Software

ERP, CRM or custom applications, on any platform and in any programming language.

One

Source of truth

The Blueprint, the plan and every decision in one place. No Project, Excel, Visio or OneNote juggling.

✦ The moment it all changed ✦

“A complete definition of your business is exactly what AI needs.”

We handed BuilderDNA the Blueprint of a manufacturing company and a set of instructions. It built a complete ERP and CRM system from them. When your business changes, your software changes with it.

See how BuilderDNA does it ↓

Why we built this

Too many dollars wasted, too many jobs lost, and too much frustration that did not need to happen.

We have watched it for fifty years. Big projects fail for the same reasons: the business was never fully defined, the plan was never tied to it, and the people who had to live with the result were never brought along.

None of that is bad luck. It happens because the project was never organized for success from the start.

So we set out to do two things. First, a process that ensures project success, from the first workshop to go-live. Second, a way to prepare every company to use AI well, so the money it invests keeps paying back long after go-live.

What drives us is people working together to succeed, with the wisdom to know when and how to use their AI partners. We call it Purpose Driven Passion, and it is behind every part of EnsuranceDNA.

What you get

A proven method for complex projects, written down and repeatable.
The process that carries it out, automated from catalog to go-live.
Easy-to-use, advanced AI-enabled apps and tools that run it.
The data at every step to make the best decision at the best value.
A complete definition of your business, ready for AI to build and keep improving your software.

We are not selling apps. We are ensuring your project succeeds, and leaving your business ready for what AI makes possible next. — EnsuranceDNA philosophy

The Process

From an Industry Catalog to a complete definition of your business to working software. And AI keeps it current.

Most projects end with software and a pile of documents nobody trusts. Ours end with a complete definition of your business: every end-to-end process, role, user story and acceptance criterion, linked to the plan and the decisions behind it.

That definition is exactly what AI needs. With it, the development cycle of design, build, test and correct runs on AI, so when your business changes, your systems change with it: timely, flexible, and never drifting from how you really work.

One automated process · four easy-to-use, AI-enabled tools · proudly assisted by Claude

Not ready for BuilderDNA? Start with BlueprintDNA.

On its own, BlueprintDNA gives you every tool you need to ensure the success of a complex project, whatever software you are implementing. Your Blueprint is ready for AI whenever you are.

Step 1 · Harvest

CatalogDNA

You never start from a blank page. Every project begins from a proven Industry Catalog.

An Industry Catalog is the standard way a business in your industry works: its end-to-end value streams, process areas, processes, user stories and acceptance criteria. The software you run is mapped as a layer on top, so the catalog serves you whatever software you choose.

The Harvesting Engine builds new catalogs for any industry or software product. AskDNA researches and writes, a second AskDNA check challenges every line, and a named person approves before anything is released.

Inside CatalogDNA

Industry Catalogs and WBS Libraries, managed in one place
The Harvesting Engine, for any industry or software
Numbered releases that never change once published
Where every catalog came from, and who holds the rights
A record of which release went into which project

Step 2 · Define and deliver

BlueprintDNA

Simplify and supercharge your project management.

BlueprintDNA oversees the entire project, from the first workshop to go-live. You no longer manage it with Microsoft Project, Excel, Visio, OneNote and a trail of email.

Two things run every implementation: the Blueprint, which defines the solution, and the WBS, which is all the work the team does to deliver it, phase by phase. BlueprintDNA keeps both, links them to each other, and keeps both in step with your DevOps platform. Azure DevOps synchronization is built in, and other DevOps platforms are available.^*

Run the workshop in the tool

Process flowcharts draw themselves from the live Blueprint
Click a process and its stories and criteria open right there
Roles, the RACI matrix and the application landscape
Fit and gap marked by AskDNA, challenged by a second review, approved by a named person

Plan and deliver from the signed scope

The WBS by phase, started from a WBS Library
The baseline frozen when the Statement of Work is signed
Earned value, burndown and each person's weekly load
The WBS and the Blueprint synced with your DevOps platform, both ways

Govern it, and go live on facts

Vision and measurable objectives every requirement traces to
Key decisions, risks, issues, constraints and change requests
Change readiness, champions and the communication plan
The go-live gate: agreed early, decided by a named person

^* The EnsuranceDNA WBS-Plan extension for Azure DevOps is included for Azure DevOps clients.

The workshop flowchart: click a process, edit its stories in the room

Two things, cross-referenced

Every WBS activity names the Blueprint items it works on. In your DevOps platform, each line of the project plan shows the live state of those items, so the plan shows real progress on the solution, not just hours spent.

The EnsuranceDNA WBS-Plan extension for Azure DevOps

For Azure DevOps clients, our own extension is included. It puts the WBS inside Azure DevOps as a project plan: phases, activities, hours, dates, status and percent complete.

Each plan line carries the Blueprint work items it delivers, with their live state
BlueprintDNA pushes the plan and pulls changes back
The Blueprint syncs too: End-to-End, process area, process, user story and acceptance criteria

Step 3 · Build and keep improving

BuilderDNA

Your Blueprint becomes working software, and stays working as your business changes.

Powered byClaude

The turning point came when we gave BuilderDNA the Blueprint of a manufacturing company and a set of instructions, and it built a complete ERP and CRM system from them.

That is the promise of a complete definition of your business. Design, build, test and correct become sprints that AI runs from the Blueprint. People make the decisions, test the result and approve what goes live.

When the business changes, you change the Blueprint, and the software follows. No upgrade project, no drift between what was specified and what was built.

How it works

Builds from the Blueprint and the documents that describe it
Into Dev and Sandbox first, never straight into Production
Sprints that audit the result, file QA-Tickets and fix them
You test, then approve the promotion
A backup before every promotion, and a one-button roll back
Every change goes back into the Blueprint

Design, build, test and correct, run as a sprint from the Blueprint

Under every step

DocumentsDNA

A document management system cross-referencing all of your stored artifacts.

Folders and files you organize like any file system, and every document linked to the catalog, Blueprint record, WBS activity or task it belongs to. No more hunting through email and shared drives for the latest version.

Upload many files at once, organize them in folders
Search by name, tag and description
Documents attached at every level: process, story, activity, task, decision
One place for the whole project team, with access you control

How we work

We never sell products or data. You pay for our time, and you decide whether it was worth it.

The method, the process and the tools come with the engagement. What you pay for is the time we spend with you, and only when you are pleased with it.

The tools

No license fees, ever

CatalogDNA, BlueprintDNA, BuilderDNA, DocumentsDNA
No per-seat charges
Updates included

Our time

If pleased

You decide what it was worth

Workshops and Blueprint
Plan, governance and go-live
Build sprints with BuilderDNA

Your data

Yours

Never sold or shared

Your Blueprint belongs to you
Nothing reaches Production unapproved
Tested in Dev and Sandbox first

EnsuranceDNA

About to commit a large sum to a complex project?

Let’s make sure it succeeds, before you sign.

Tell us what you are planning. We will show you how the method, the process and the tools would carry your project from an Industry Catalog to go-live, with zero risk and zero cost for the tools.

Email info@purposecrowd.com Sign In

The tools

CatalogDNA · BlueprintDNA
BuilderDNA · DocumentsDNA

What you get

A proven method
An automated process
Advanced AI-enabled tools

Promises

Zero risk
Zero cost for the tools
Your data stays yours

Proudly assisted byClaude

DNA — AI assisted Development for Humans. · Local LLM capabilities coming soon